Illustrative workflow
From a Customer Referral to an Appointment
Starting event
An existing customer shares an approved referral link with a friend or neighbor.
How the workflow moves
- 1System
Generates an approved referral link tied to the referring customer.
- 2System
Captures the referred person's request and opt-in.
- 3System
Preserves source attribution to the referring customer.
- 4System
Assigns the new inquiry to the right rep.
- 5Office
Contacts the referred person and books the appointment.
Exception branch
If the referred person does not opt in, no contact is created and no follow-up sends. The record shows the referral source but no outreach occurs without consent.
Sample output
Referral record: 'Referred by: Customer A. Referred contact: opted in. Source: Referral link. Assigned: David. Status: Appointment booked.'
Illustrative sample. No real customer data or achieved metric.
Measurement definitions
Referral requests
Referral links shared and tracked during the period.
Opted-in referred inquiries
Referred contacts who chose to request contact.
Resulting appointments
Opted-in referrals that produced a booked appointment.
Source attribution
Referrals with a verified referring customer.
Questions about this workflow
- Any incentive must be supplied and approved by the owner. The default flow has no invented reward.
Apply this to your business
A strategy session identifies whether this workflow fits your operation and what to build first.
30 minutes. For roofing owners and operating leaders.