Illustrative workflow
From a Web Inquiry to an Estimate
Starting event
A homeowner submits a replacement inquiry through the roofing company's website form.
How the workflow moves
- 1System
Captures the inquiry with source, inquiry time, service area, and request type.
- 2System
Qualifies the request against service area and request type rules.
- 3System
Routes the qualified inquiry to the assigned rep.
- 4Office
Contacts the homeowner, confirms details, and books the inspection.
- 5Estimator
Visits the property, takes measurements, and prepares the estimate draft.
Exception branch
If the service area is outside the configured territory, the system flags the inquiry as out of area. The office can refer it or decline it with a clear message.
Sample output
Lead record: 'Source: Website form. Time: 9:14 AM. Service area: Collin County, TX. Request: Full replacement. Assigned: David. Status: Inspection booked.'
Illustrative sample. No real customer data or achieved metric.
Measurement definitions
Captured eligible inquiries
Inquiries that passed the eligibility rules during the period.
Incomplete records
Inquiries missing required fields at capture time.
Assignment coverage
Eligible inquiries assigned to a named owner.
Inspection booking rate
Qualified inquiries that produced a scheduled inspection.
Questions about this workflow
- Website forms, chat, and other approved incoming sources. Each source is mapped so the record carries the correct attribution.
Apply this to your business
A strategy session identifies whether this workflow fits your operation and what to build first.
30 minutes. For roofing owners and operating leaders.